External Environmental Scanning Essay Example | Topics and Well Written Essays - 500 words

External Environmental Scanning - Essay Example Thus the wider objectives of army face six major macro environmental factors which need to be analyzed for threats and opportunities for effective outcome. They are: social; technological; economic; ecological; political; and industry trend. The primarily objective of the army is to inculcate sense of security amongst the citizens, wherever they are operating. Thus the knowledge of the socio cultural environment of the region becomes the most important issue that can be turned into an opportunity to gain confidence of the people and instill confidence. The advancing technology has been a boon as well as a bane for current generation. While it has greatly facilitated communication and has considerably increased the military capabilities of the army, it has also become a powerful tool for the terrorists to threaten the world at large. Thus the potential of technology needs to be exploited judiciously to gain leverage against the enemy. It is a very important factor because the market is driven by the demand and supply that is mainly dependent on the buying capacity of the consumers. The recession has placed huge financial burden on the nation’s economy and the army needs to be prepared to reduce its expenditure by promoting peace talks rather than military interventions that escalate the expenses. The fast depletion of natural resources and worsening environment brought about by the advancing technology has become a great concern for the environmentalist and people at large. The deteriorating environmental conditions have resulted in rapid climate change and natural disasters like global warming, tsunami, hurricanes like Katrina etc. The army must reduce its arms and promote environmental paradigms and help make the world a better place for the future generations. They are the socio-political environment within which the army has to operate and broadly comprise